I saw a Facebook ad this week for a cosmetic injector in town who was offering deals on dermal fillers – so much for 1ml, savings on 2ml and more savings for 3 mls.
Firstly, it’s illegal to offer specials on dermal fillers as they are prescription items. Secondly, we have now moved to a place where best injecting practice is to use less filler less often. A top injector in Melbourne now aims to use no more than 1ml at a time for most of his filler patients – so being very precise in its use to get the most effect he can from as little as he can. We are more aware now of the adverse effects of filler, and the fact that many fillers last a lot longer than we thought and shift around in the face.
Unfortunately this best practice may take awhile to filter down to all practitioners, as some cosmetic training programs are still focused on rolling out clinicians whose main skill is using filler and anti-wrinkle injections and not much else. If this is how your business is structured you will definitely be trying to sell as much product as possible to each client. And the “Skyped in” doctor usually being used in these situations is not going to advise you otherwise, as they are there just to “tick the box”.
Injectable products were the beginning of widely used cosmetic medicine many years ago. We have come a long way since then. Today, these products should be only a small part of a holistic approach to skin health and skin care management. We have the tools now to look beyond a “quick fix” that’s unlikely to give a natural and best long term result. We can deliver a customised plan for each patient with long term aesthetic results and safety in mind.